Work History

• Co-Founder / CEO / Head of Product

  Mar, 2018 - Present

  After closing our last round of investment round my main roles were around:

  • Producty Managent, developing new technology & roadmapping
  • Marketplace data analysis & analytics to define KPIs / product features
  • User studies and B2B partner research for product development
  • Digital marketing & SEO (Google PPC / BING / Facebook / YouTube)
  • Marketplace Economics / Cohort Analysis
  • Pitch preparation / Projections and deconstructing data
  • Hiring & strategy
  • Staff development
  • Managing investors and stakeholders
  
  

  I was managing two different engineering teams working as Head of Product looking at how to improve the technology, what was available in the market though competitor analysis, adding new features based on customer / gardener feedback. roadmapping, forecasting, financial modelling and backlog monitoring. Using analytical data and user behaviour data to drive optimisation of conversions and feedback to improve other areas of the business like marketing / sales.

  A large part of my time was spent really deep diving into the numbers, to try and optimise customer conversions in order to improve MRR / ARR (Recuring Revenues) and retention. Understanding customer behaviours, improving UX and looking to increase LTV / Spend / upselling and margins through adding new products and services.

• Pi Labs - "Chief Learning Officer"

  June, 2017

  We were accepted onto Pi Labs accelerator program where we learnt vast amounts about, sales, marketing, tech, products, scaling a business, networking pitching and understanding your customers.

• Co-Founder – Business Analyst

  April, 2017

  Early in the year the focus was to develop the tech ready for the start of season. We did a lot of user research using analytics software. A lot of funnel conversion optimisation. Understanding customer drop-off and using services like Hotjar for screen recording to identify bottlenecks, bugs and sticking points. I project managed a team of developers and guided them through the exact design, UX & functionality I wanted. The changes implemented to the website more than doubled basket size, increased conversinons and helped to reduce customer churn / drop-off.

• Co-Founder - COO

  Jan, 2017

  Jump forward to Jan 2017 and we’re now the No.1 rated gardening company on Trustpilot with a few thousand customers to date with a growing subscription customer base. The core focus of the business was customer service and ensuring that the quality and consistency of the service was flawless

• Co-Founder - CMO

  March, 2016

  We launched the platform online and I had to learn the basics of digital PPC Marketing. We took our first order in two days of going live! Now we had to ensure the first job was completed. Since managing the marketing strategy from launch, I am now highly advanced in Google Adwords PPC & have a very good understanding of Facebook Ads, defining and split-testing audiences and ads. Ad creation and Facebook pixel.

• Co-Founder - CTO

  August, 2015

  One of the biggest challenges was finding a complete technology stack that would fulfil all of the business MVP requirements, and would integrate into our site. Given my background in software I was able to come up with the exact technology we could use, design the basic roadmap and build the MVP to launch the business.

• Co-Founder & Director

  June, 2015

  After spending months trying to find a gardener online (and eventually failing) my co-founder and I discovered a gap in the market where no online platforms gave the option to simply book a gardener for a fixed number of hours, pay online and get instant confirmation that a gardener would arrive. After spending some time doing a detailed market / competitor research and conceptualising the technology we set out to launch a product.